LinkedIn is one of the largest social networks in the world with over 200 million users. But how did this network become such a success? Of course by delivering a great product, but that’s not all. LinkedIn also became popular, like many social networks, by means of a sophisticated e-mail marketing morocco phone number list program. Consisting of a large variety of e-mails, in which you will always find something of value.
Examples of emails
First, let’s take a look at the different emails sent by LinkedIn . A quick summary before we dive into the details:
You’ve been viewed : who viewed your profile
Connection update : the email you receive when you are linked to someone;Generally for a premium
Thought leaders / influencers : the world’s top performers in the spotlight;
Vacancies for you : overview of vacancies tailored to your profile;
Company pages : information and tips for improvements;
You have been watched
Humans are naturally quite curious creatures. That alone makes LinkedIn popular. Because we all look up a person before we pick up the phone, to know who we will get when we call. LinkedIn plays on that very cleverly, by showing via e-mail who has looked at your profile. And that arouses the ultimate guide to phone number list your interest.
You have been watched
In the email they show some of these people and you get a very clear call to action, “See more”. Two words you can hardly refuse. The content of the message is, in my opinion, personalization of the highest level. Name, photo and function of people who have viewed you are clear at a glance. And caseno email list of course you can nitpick that LinkedIn has it ‘easy’. That these possibilities are only present because of their product and no one else can do this, but that is nonsense.
LinkedIn simply understands the email marketing game very well. They know better than anyone that relevant and personal messages lead to more conversions. The product LinkedIn IS their CRM system , but the effort they have to put in to get the content out of their CRM system and into emails is no easier than for other parties.
And there is nothing wrong with the landing page either. You see which people have looked at your profile, without them telling you everything and you get insight into how you are viewed over time. At the same time, the actual call-to-action is communicated: “Get a premium account”. In other words: become a paying customer. At that moment you realize that you are indeed still just a prospect of LinkedIn. Their goal is ultimately to add you as a paying customer.
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