Key lesson from this email

But also emails with tips to improve your company pages. The email below is an example of the latter type and immediately shows a nice best practice. “Think from the recipient” or what’s in it for them. The title is “Improve engagement with your company status updates: Include links ”.

Company pages

A very clear tip, followed by a very short message that you will definitely read. The message is simple and there is a clear call to action: morocco phone number list  post an update. The secondary call to action helps you when you are lacking knowledge or inspiration. Look at how other companies do this. Finally, in the small print, a link to a guide with best practices.

The length of the message is very nice, the call(s)-to-action are very clear and the message is very relevant. After all, it is about the success of your company page. A nice email that helps users to use the LinkedIn product better. Want to know more about company pages? Here is a nice article by Martine Meijburg.

Key lesson from this email

Think about how your organization could use email to help customers use your products. Especially when you have a large customer base, it pays to do this with automated email messages.

PromotionalKey lesson from
The next group of emails are promotional emails. The goal of all these emails is to get you to upgrade to a premium LinkedIn account. The email starts off very well with the word “free” in the call-to-action. In addition, you are immediately triggered by the words “only 2 days left!” With an exclamation mark, of course. The introduction is  caseno email list personal and starts with a thank you for your loyal membership. Great! Then a list of what you get when you upgrade and a nice button that catches the eye and repeats the call-to-action.

Promotional

The only weak thing about these emails

A is that they keep coming, without any real change in the offer. Every time there is the urgency, which of course how do i organize my phone number list efficiently?  you don’t believe after the second time. And the third time it detracts from the LinkedIn brand. Yes, of course, only two more days and then I HAVE to decide. The premium account is also a bit too meager for the price you pay for it. But that is my personal opinion. I don’t have a premium account but I am happy to be convinced if you think I should consider it. A fine email, but the offer is a bit one-sided.

A clear call to action with urgency will only remain valid if it is indeed as urgent as you as a company have indicated.